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古潭州酒品牌战略分析-analysis on the brand strategy of gutan liquor
支持,也为公司拓展更为广阔的市场销售前景,也是论文的创新所在。论文对提高古潭州酒品牌价值及其产品竞争力提供了有力的营销决策支持,研究具有一定的实践意义。关键词:古潭州酒品牌战略目标市场AbstractBytheChinesereformandopenhadbeendeepened,theenterprisemarketing mechanismestablished,asatraditionalindustry,Chinesealcoholindustryhasentered intotheconditionofover-offeringafteralongdurationofrapiddevelopment,In whichtheproductshavesolessdifference.Moreover,alongwiththechangeofthe consumerconsumptionconcepts,theliquorconsumerstrendedtoarationalchoice, and the occurrenceofreplacements, What’s more,as the foreign wine entered into our market,liquorsaleshavebeengraduallydeclining.Themarketshareofliquorhas becomesmallerandsmaller,apparently,liquorstandsinaserioussituation,the competitionamongtheliquorenterpriseswasintensified.So,constructingan enterprisewhoseesthe“Brandstrategy”asthecoreofmarketingforsettingitup towardtheleadingposition,andfinallycreatingthecustomerandmarketvaluefor gainingtheenterprise’sprofit,isthebestenterprisecorestrategyformodernized Whiteliquor enterprisehaving a foothold on market in the 21st century.Thispaperwillcombinetheoryandpractice,targetedstudyofancientwine brandstrategyTanzhouinternalandexternalenvironmentfacingthepaperwill combinetheoryandpractice.Intheprocessofwritingpaper,relatedtothebrand, brandstrategy,marketingandotheraspectsofknowledge.HunanYueYiCo.,Ltd. establishedastrongindustryecosystemtoprovideareferenceforthebrand,andto seniormanagementanaccurategraspofmarketinformationtosupport.Thecompany ontheliquorindustry anditscompetitivepositionhasamoreprofoundunderstanding, alsoforthecompanyinabroadermarketprospects,improvetheancientTanzhou winebrandsandtheirproductscompetitiveness,andsoprovideapowerfulmarketing decision support.Drawingsupportfromtheconcretedataofthewhitespiritindustry,carryingonthedetailedanalysistotheourcountrywhitespiritindustrygeneralsituation,market characteristic,thecompetition structureand form,main get underthecondition of in thelowfilewhitespiritmarketsupplyexceedsdemand,anexcellentwhitespirit presents to increas
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