关于新加坡km公司中国市场发展战略的分析-analysis of singapore km companys china market development strategy.docx

《strategy management》.After shortly introducing the history development of Singapore KM Company, the author introduced the KM Company distinguishing features. After first, the author start from Singapore domestic manufacturing, global manufacturing analysis and china manufacturing from outside the environment，focusing on the opportunities of china manufacturing. Under the globalization, international manufacturing stepped in china one by one. As the mother of industry，the molding industry got fast development, this provides the chance for foreign company to step in china. The development of Domestic molding is uneven. Comparing with the foreign country, there is very big gap in the management and technical. This provides the chance for Singapore KM Company to invest in china.The analysis of Singapore KM inner factors is important in this thesis. The author explore the management, RD, sales and marketing, finance status and the company culture. By comparing, it definite the company the strength and weakness.After reviewing company inner environment, the author applied the TOWS matrix to make development strategy for Singapore KM Company, and then approved the conclusion by using SPACE matrix and Grand strategy matrix. For Singapore KM Company, it’s important to insist on being the topof the precision molding, varied developmentmoldingandcontinual innovation.At last, the author does the risk evaluation on the formulated strategy and figure out the risk that Singapore KM Company develops in china. Of course, the culture of Singapore KM Company is very successful, but the environment in china is different. Whether the management team can successfully copy the module to china and execute the localization successfully? This is not so sure. Another point, the RD in Singapore KM Company is strong comparing with the companies in same fields. But it doesn’t keep in the absolute leading status. Therefore, the development strategy in china needs to be take care well.Key wo