广昌物流区域品牌化的驱动要素分析-analysis on driving factors of guangchang logistics regional branding.docx
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广昌物流区域品牌化的驱动要素分析-analysis on driving factors of guangchang logistics regional branding
目录中文摘要........................................................................................................................IAbstract......................................................................................................................II目录....................................................................................................................III第1章绪论................................................................................................................11.1研究背景..........................................................................................................11.2研究的问题......................................................................................................31.3研究的意义......................................................................................................31.4论文内容与结构..............................................................................................31.5研究思路与方法..............................................................................................4第2章文献综述........................................................................................................62.1区域品牌概述..................................................................................................62.2物流区域品牌化的研究概述..........................................................................9第3章研究设计与方法..........................................................................................123.1研究设计........................................................................................................123.2研究对象........................................................................................................123.3研究方法........................................................................................................13第4章结果分析......................................................................................................164.1样本数据描述.........................................................................................
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