广州市健身俱乐部健身者健身风险认知的调查分析-investigation and analysis on fitness risk perception of fitness club fitness workers in guangzhou city.docx

中文摘要通过分析健身房消费者健身活动风险认知影响因素的特点及评估方法，提出 健身房健身活动风险认知心理测量范式理论。运用问卷调查法、专家访谈法、 数理统计法对健身活动风险认知进行研究，界定了健身房健身活动风险认知的 概念，并对健身活动风险认知影响因素进行探讨，在对健身项目和健身活动风 险认知影响因素评估的基础上，对健身风险防范和转移进行了理论分析。通过 对广州市 12 家健身房抽取的 200 名健身者的调查和研究，得出以下结果:(l)健身房消费者健身活动风险认知是指“在健身房内消费的个体对健身活动 过程中负面结果可能发生的情况及后果危害程度的判断”。(2)通过开放式问卷、专家调查、项目分析、因子分析和信、效度检验，研制 了《健身活动风险认知问卷》，问卷具有良好的信度和效度;问卷内容包括个人 信息、健身项目风险认知调查和健身活动风险认知影响因素调查 3 个主要部分， 并确定了调查结果的评估方法。(3)健身者对不同健身项目的风险认知存在差异，有些健身项目的风险认知明 显高于其它健身项目;不同文化程度的健身者在健身活动的风险认知特征影响 因素上存在显著差异，不同性别、年龄和锻炼年限的健身者对健身活动的风险认 知不存在显著差异;健身者认为影响风险认知的总体因素中客观因素是首要因 素，表明健身者对健身活动风险认知具有片面性。(4)对问卷编制的科学性及研究结果进行了深入的讨论;从个体差异、客观因 素、风险认知特征三个方面详细分析了健身活动风险认知的应对措施;最后提出 了办理健身活动保险的风险转移措施。关键词:健身房;健身活动;风险认知;影响因素;量表广州体育学院 2012 届硕士研究生学位论文ABSTRACTThrough the analysis of the gym consumer fitness activities cognitive factors affecting the risk and the characteristics of the evaluation method, put forward the gym activities cognitive psychology risk measurement paradigm theory. Using questionnaire survey, expert interview method, mathematical statistics method to fitness activities perceived risk, defines the concept of the gym activity risk perception, and the fitness activities cognitive factors risk are discussed, in to the fitness project and fitness activities cognitive factors affecting the risk assessment, and on the basis of risk prevention and transfer to fitness are analyzed in theory. Extraction of 200 fitness person from 12 gym in Guangzhou for investigation and research, and draw the following conclusion:(l) The gym consumer fitness activities risk cognitive refers to when consumption inside the gym the individual fitness activities process may produce negative results and the possible consequences of the degree of harm of judgment.Through the open questionnaire, experts investigation, project analysis, factor analysis and letter, validity inspection, developed the fitness activities cognitive risk questionnaire, questionnaire has good reliability and validity; Questionnaire including personal informat