全国疾控卫生应急培训之21一-Risk+Coomunication_Roopa卫生风险沟通.ppt

MODULE TITLE PHEMAP 9 * Activity 活动 To highlight the importance of understanding thedifferential context and information needs of multiple target groups, here is a small activity. 为了强调对多个目标群体具备不同背景和信息需求理解的重要性认识，下面请做这个小游戏： Draw a House on a post-it card. 在报事贴上画个房子。 Once you have done, display your card on and see if the drawing matches with each other or there are differences. 画好后，把你的卡片展示给大家，然后看看你和大家画的是否一样，有哪些不同。 Health Risk Communication 卫生风险沟通 INTER-REGIONAL TRAINING COURSE ONPUBLIC HEALTH AND EMERGENCY MANAGEMENT IN ASIA AND THE PACIFIC 亚太地区公共卫生与应急管理培训课程 Get the receiver involved up front. 请把手机听筒放在前面 “If we have not gotten our message across, then we ought to assume that the fault is not with our receivers.“如果我们还没发出信息，则不应该假定我们的手机听筒发生错误。 Outline of the presentation: 摘要介绍 What is Risk Communication?? 什么是风险沟通？ Benefits Barriers 优点与难点 Principles of RC 风险沟通的原则 Elements of RC 风险沟通的要素 Guidelines 指南 RC Process 风险沟通的步骤与程序 What is Risk Communication ? 什么是风险沟通 A specific application of SOCIAL CHANGE 应对社会变化的一种特殊方式 Derived from MANY DISCIPLINES源于各种规程 A MULTI-WAY approach 一种多样化的方法 Definition: The systematic planning of information transfer, based on research, to prevent, solve or mitigate the risk problem with customized risk messages for specific target groups”. 定义：信息传输的系统性规划，是以研究为基础的，用为特定目标人群制定好的风险信息来预防、解决或减缓风险问题。 global issues...全球性问题 local choices... 地方的选择 critical voices... 批判的言论 telling stories...讲故事 Benefits and Barriers 优点与难点 Informing and education 告知与教育 Improved decision making 改进决策 Stimulating behavioral change and taking protective preparedness, mitigating measures 刺激行为改变，采取保护性的准备和减缓措施 Issuing of warnings and emergency information 发布警告和紧急信息 Exchange of information and a common approach to health risk issue 就卫生风险问题交换信息和采取统一行动方法 A means to involve the public in risk decision-making 将公众纳入风险决策的一种手段 ----- Risk--how it is measured, described, and perceived 风险——如何衡量，如何描述，如何识别 Translating scientific information 科学信息的转换 Risk communication PRINCIPL