PDMA文章A Roadmap to New Product Development.pdf

A Roadmap to New Product Development Supporting Innovation Through The NPD Process and the Creation of Spin-off Companies Mantova 18/10/2002 Elements of Innovation New Product Development Roadmap. p a Is a tool that can help companies and organizations to successfully m develop new products or upgrade existing ones through a series of d logical steps, starting New from the process of idea generation and a ending at the launch of the product into a market. This kind of o R roadmap is usually based on the model developed by Dr. Robert G Cooper and it is known as Stage – Gate Process. D P Creating a spin off company. N Spin offs are the new entrepreneurial activities that have as a scope the financial utilization of innovative results of scientific research, which could be products, services, processes or even organizational structures. Mantova 18/10/2002 Creating the Roadmaps Roadmaps p A B C a N r Input m e e w a t d i a P n Content Presentation r g o a o d Software Tools R u s c p Books t i D D n Web Links P e o f Black Box Articles v f N