新编商务英语泛读第二册.ppt

Unit One Text A Advertising ;Talk something about advertising including its definition, classification, media and considerations in choosing the proper media; Grasp the words or phrases related to advertising. ;Teaching difficulty To make Ss to distinguish comparative advertising, brand advertising and primary advertising ;;Just?do?it.?跟着感觉走。 Where?there?is?a?way,?there?is?a?Toyota。有路就有丰田车。 Tides?in,?dirts?out.?汰渍到，污垢逃。 Anything is possible.一切皆有可能。;Good?teeth,?good?health.?牙齿好，身体就好。 Started?Ahead.?成功之路，从头开始。 Cant?beat?the?real?thing.?挡不住的诱惑。 Apple?thinks?different.?苹果电脑，不同凡“想”。 ;Origin Advertising or advertisement comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. ;?Advertising can be defined as non-personal commercial messages to the public designed to inform both established and potential customers. ;Match the words with their definition;advertise, advertisement , advertising ;1. advertise vi. vt. 做（登）广告;2. advertisement (countable noun) 做(登)广告 ; 广告 ;3. advertising（uncountable noun)： 〔总称〕广告；广告业 advertising firm 广告公司;Let’s study more ads today…;Types of Advertising;institutional advertising 企业广告;primary-demand advertising初级需求广告;Comparative advertising 比较广告;Brand advertising 品牌广告;Look at the videos and decide which ads it belong to? ;Brand advertising品牌广告;Primary advertising初级需求广告;Comparative advertising 比较广告;Fast reading: Decide whether the following sentences are true or false.