关于ZUMO的策略推销商务英语概要.ppt

ZUMO Zumo is the largest juice and smoothie bar chain in Europe with over 100 establishments in 13 countries.The company, established in 2001 and based out of Ireland, operates locations in Ireland, the United Kingdom, Spain, France, Austria, Greece, Russia, Hungary, Switzerland, Czech Republic, Turkey, Italy, Germany and South Africa. The word zumo is Spanish for juice. Brazil--targeting market The most popular sport in Brazil is football. The Brazilian national football team is ranked among the best in the world according to the FIFA World Rankings, and has won the World Cup tournament a record five times. Brazil has hosted several high-profile international sporting events, including UFC 134, the 1950 FIFA World Cup[318] and has been chosen to host the 2014 FIFA World Cup Target Market: Brazil Target group: athletes, young people Product slogan: drink non-general (一)The market research: investigating the functional beverage brand sales in Brazil, market segmentation and brand loyalty. Analysis of potential competitors and the strongest competitor is Ambev The statistics of investigation (二) Packaging and Advertising in the integration of Brazils unique cultural elements in product. （三）young people through advertising to enhance brand identity ZUMO. employ Brazil star athletes do ZUMO spokesman. THE FLOWING HEALTHY The pricing strategy ① To implement localization strategies, using local orange resources, reduce production costs. ② Analysis of similar products and competitors pricing and strategy. . Lets shake your body！ Lets shake your body！ Lets shake your body！ Drink Zumo before playing! * OTHER STRATERGIES The promotion strategy 1.Advertising In the newspapers and television networks and other media. 2. Using factory direct sales strategy, accelerate changes in market demand with the speed of updating. *