网站大量收购独家精品文档,联系QQ:2885784924

推销产品与服务英文课件UndertakingMarketingActivities.pptVIP

推销产品与服务英文课件UndertakingMarketingActivities.ppt

  1. 1、本文档共8页,可阅读全部内容。
  2. 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  5. 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  6. 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  7. 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  8. 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
推销产品与服务英文课件UndertakingMarketingActivities

Promote Products and Services BSBCMN409A The aim of promotional activities are to: Increase sales Increase knowledge of the organisation, product, service Create an image Change consumer attitudes to a product, service or brand Improve or maintain market share Provide a reason by buy a product or service Research is needed to ascertain the following: Who is your customer? Influences way you promote, package, price g services What is the customer demographic? What does the customer want? Eg size, colour, cost, quality, ease of use etc Cost effectiveness of strategies Optimum timing Market trends and developments New and emerging markets Competitor’s performance Preparing a marketing plan Promotional activities include: Advertising Focus on how the product will benefit the customer Why do they need it Needs to create desire to buy grab their attention Sales Promotion Eg special offers, discounts, trade fairs, functions, presentations, seminars, free samples, competitions Direct Marketing Eg telemarketing, catalogues, brochures, pamphlets Internet Available 24/7, can offer much information about the products, specials, current developments Promotions must be in line with organisational policies and procedures Look at previous promotional campaigns Check procedures for branding material eg co colours, logo, what must be included Consider OH S requirements, copyright infringements, privacy confidentiality Be familiar with current prices and policy on discounting Marketing plan should contain a budget eg producing brochure Action Plan: drawn up once promotional activities finalised * * Survey customers sales figs High cost/high profile promotion 75% ? in 3 months ? Brand awareness Analyse sales figures Target them with specials, Personal letter 25% repeat within 6 months ? Return custom Analysis of sales figures Mix of emailout /mailout Specials 20% ? in 12 months ? sales Measure-ment Activity Objective Need $102.56 Postage 20 pcs*$0.50 Printing 20 pcs

文档评论(0)

wuyoujun92 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档