新人教选修9_Unit5 Inside advertisingUsing .ppt

Keeping Advertisers Honest;Discuss;;; The law. Advertising organizations. Complaints organization. The consumer.;a. can make the company stop using the offending advertisement if a complaint about an ad is correct.;She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和丈夫一起到一个小乡村过寒假。;2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以约束广告商们的不法行为。;One way to help them is to help them learn to help themselves. 帮助他们的方式之一就是帮他们学会自助。;3. In some countries advertising alcoholic drinks or tobacco is banned altogether. 在一些国家，为酒精饮品和香烟做广告是完全禁止的。;4. decent 指人是“诚实的;正派的;值得尊敬的;举止端庄的”,口语还表示“和蔼可亲的;乐于助人的”。 They are all decent, hard-working citizens. 他们都是诚实勤劳的市民。;He is always dressed in decent clothes. 他总是穿着体面的衣服。 decent 指行为是“合宜的;得体的;合乎道德规范的”。 It is a decent film, without crime or violence. 那是一部合乎规范的电影, 没有犯罪和暴力镜头。;5. make sure “确保;确定;证实”, 后面一般接从句。 He looked back to make sure no one was following. 他回头看了看,以证实没有人跟踪。 I did it to make sure you noticed. 我这么做是为了确保你注意到了。;Ask for receipt and make sure you get it. 要一张收据,而且一定要确保你拿到收据。;6. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示强调。 Please! Do be quiet a moment. 请务必安静一下。;He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。;At a conference yesterday a __________ for the Health Department, Mr Dennis Hall, ________ the audience that the government would soon be passing laws to make all _______ advertising illegal. He said that some cigarette advertisements were not aimed at;______ audiences but instead ________ at children. He said the public