外研社《新视野商务英语(下)》课件unit 14PPT.ppt

Unit 14;Advertising Advertisement;It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. ;Types of Advertising;in-flight advertisements on seatback tray tables taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, doors of bathroom, stalls, stickers on apples in supermarkets, shopping cart handles posters, and the backs of event tickets supermarket receipts, convert ad. (植入广告） banners attached to or sides of airplanes ;to target advertising agency audience media product advertising;Corporate advertising publicity  public relations brand image ;;slogans;当派克笔厂准备在墨西哥卖他的圆珠笔的时候,想出了1条广告语:派克笔不会在你口袋里漏墨,不会惹你麻烦(embarrass you),但是他们以为embarazar等同于embarrass,这就大错特错了,因为embarazar是表示to impregnate,也就是令人受孕 ;;广告标语;Slogans ;Arresting images / Benetton ads take a sober look at world hunger