AppsFlyer-2016年全球移动应用分析报告.TheStateofappengagement.pptx

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2018-06-08 发布于上海
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AppsFlyer-2016年全球移动应用分析报告.TheStateofappengagement.pptx

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AppsFlyer-2016年全球移动应用分析报告.TheStateofappengagement

APP ENGAGEMENT;;;Lifetime activity significantly different across shopping and gaming. The average mobile gamer performs about 6 in-app events in 90 days, with owners of Android devices outpacing iOS device owners by 20%. The average user of a shopping app performs about 18 in-app events in 90 days, with iOS users almost 25% more active than Android shoppers across each stage in the funnel. Regional comparisons show North America leading in purchase activity. North America is the leader in the share of buying users with the best iOS install-to-buyer ratio (2.25%) and the 2nd best ratio on Android (1.3%) - among non-organic users. North American shoppers are also most active in adding products to their in-app shopping cart and making purchases: on iOS with 9.5 “add-to-carts“ and 2 purchases, and on Android with 7 and 2, respectively. In the US, marketers will find highly-engaged app users where they may not expect it. Cities like Salt Lake City, Omaha, Kansas City, Albuquerque, Oklahoma City, Louisville and others in some less-prominent media markets see some of the highest rates of mobile app engagement in the country. Conversely, some of the largest media markets - like Seattle, Los Angeles, Silicon Valley and New York - have populations that are more selective about their app engagement. In fact, the places that Amazon, Google, Apple, Hollywood and Madison Avenue call home have populations that engage with mobile apps 30% less than those in top “flyover“ cities. Latin America has the lowest rate of purchase activity in gaming apps with only about 0.07 in-app lifetime purchases (90 days) per 1 install across iOS and Android. India is not far behind with only 0.09 IAPs. LATAM also has the lowest install-to-buyer ratio among Android apps (0.41%), followed by India (0.84%); on iOS, however, LATAM share of buying users is higher at 1.18%. In terms of retention, North America has the best Android score among all regions, while CJK reigns supreme on iOS. India and Easte