dell设计方案—3CSalesCenterProposal.ppt

Flagship Store —右侧面效果图 Flagship Store —左侧面效果图 Premium Store—24平米 Premium Store—效果图 Standard Store—10平米(靠墙型-1带门头灯箱) Standard Store—10平米(靠墙型-2不带门头灯箱) Standard Store—小于10平米(中岛型) 人员服饰建议 活泼又朝气的人员制服 亲切又令人值得信赖的 Dell Expertise Working Flow * * * * * * * * * of 21 单击此处编辑母版标题样式 3C Sales Center Proposal Prepared by SHUNYA Date: 2007-08-28 Content Store Positioning Challenge Solutions Design Concept Working Flow Manpower Chart Quotation Store Positioning What does the store offer Demonstrate solutions around 4 main consumer usage models: music, photo, video, and gaming. Provide Guidance for each of the main Consumer usage models Provide product/technical expertise Provide solutions expertise Full line of products Software and peripherals Online ordering of all products and software Dell offers Experiential Solutions Service Level Product Variety Store Positioning The store is a one-stop digital shopping center, provides you professional digital consultation and solutions. You can experience fun, exciting usage and touch feel the most updated products. Not like the other product/sales driven stores made you nervous and push you make decision , you can enjoy your digital life and shop freely through a friendly, relaxing, personalized atmosphere. Creative concept Store Design Concept Your Digital Life “数字生活馆” Look and Feel Colorful Trendy Friendly Hi-Quality Challenge Solutions Challenge Solutions Challenge 7 function areas in 30 sq meter 50 store, stand by in 30 days Lack of design construction stage Creative Technical solutions Standardization Modularization Assembling easy to build Design Concept 戴尔不止是高性能电脑的提供商，戴尔是你享受数字生活的开端！ 在这里， 你可以配置你喜欢的数字生活方式； 在这里， 你可以找到亲切的技术解答； 在这里， 你可以自由体验数字生活带来的全新乐趣！ Here is yours! Your digital life start from here! Trendy Friendly Colorful Flexible 模块化设计 体验/展示台基本单元(精致型)—用于 Music / Photo / Video 正面 反面 1 unit 体验/展示台组合 体验/展示台---可随场地大小适性随意组合 体验/展示台基本单元(普通型)—正反面 体验/展示台组合—靠墙型/中岛型 XPS互动体验区 (Gaming) 运用声光效果，吸引消费者驻留(可安装较大显示屏) XPS互动