BMW1 media test drive proposal22媒体公关驾驶测试指南.ppt

Briefing Recap Professional camion transportation; Shanghai city center – F1 Circuit (single journey): RMB1200/camion, including insurance; Camion capacity: 10 autos/camion Shanghai – Nanjing (single journey): RMB600/auto, including insurance; 18:30-19:00 Cocktail Reception 19:00-19:05 MC Opening 19:05-19:20 Welcome Speech 19:20-19:30 Unveiling 19:30-20:00 Performance 20:00-20:30 Interactive activity 20:30-21:00 Party Interactive Activity Theme: Self created cocktail Requirement： A Cocktail best presents BMW 1 spirit Concept: Stress the uniqueness, creativity and joy of BMW1 lifestyle Interactive Activity Theme: Seeking for balance Concept: Reflect on the “perfect balance” feature of both BMW1 the targeted MC Recommendation MC: Kristy Zhang (bilingual) Height: 173cm Specialities: qualified in CET 6; English oral teacher (in Peking Union Medical College); Japanese; Fashion design; Art-drawing; Piano. Some Working Experience Exterior emcee for “Daily New Surprise” of Channel 7 of BTV Emcee for Huatai Hyundai in Shanghai Car Exhibition Emcee for nation-wide exhibition of AMD Emcee for “Image Creates Values” launch of CANON Emcee for “Night of BARCO” fashion party Emcee for LG Network Exhibition Emcee for HP nation-wide exhibition Cost: RMB 6,000 plus travel cost MC Outfit Recommendation Smart casual evening dress Cool style, fashionable, lively Organization Chart Master Working Timeline Unveiling – Party for “1+I” Performance – Ultimate Driving Pleasure Performance – Ultimate Driving Pleasure Performance – A Perfect Integration Gastriloquists imitate sound of the car according to the plot shown on screen Performance – A Perfect Integration BMW 1 Spirit Ke Center for the Contemporary Arts Ke Center for the Contemporary Arts occupies a total floor space of 1,200 square meters. The three-storey building is consisted of three venues, gallery space, bookstore and restaurant.  RMB 40,000 per day Venue Charges Kespace Venue Kai Xuan Lu,