HTC的战略管理.pptx

Mobile高科技创新高性价比领先潮流诺基亚41.15%42.80%34.14%索尼爱立信14.01%11.93%16.03%三星13.72%13.45%18.57%摩托罗拉10.91%9.28%10.61%HTC10.47%4.36%7.96%LG5.16%4.92%7.50%天语1.62%4.73%1.61%金立1.47%4.36%1.96%海尔1.03%2.65%0.92%康佳0.44%1.52%0.69%HTC at 5, the middle.Relatively, “Value to the money” is more behind.Strong AgreeThe conflicts may caused by the relation with “多普达”. Suggest:1. Redo the survey by change the HTC to “多普达.2.In case of different result, the policy of substitution in China market of “多”普达” to HTC might not be wise.Mobile高科技创新高性价比领先潮流诺基亚0.82%2.20%2.36%索尼爱立信2.45%5.49%2.83%三星2.45%10.99%3.30%摩托罗拉2.86%6.59%5.19%LG4.49%8.24%5.19%HTC11.02%10.44%8.49%天语17.96%13.74%17.92%金立18.37%12.64%20.75%海尔19.59%15.38%18.40%康佳20.00%14.29%15.57%Strong DisagreeCombined with strong disagreement,天语金立are false signals. Only LG still ahead.HTC are the worst of all foreign brands in the 3 aspects, though ahead China brands.Another Focus: Current HTC usersMobile高科技创新高性价比领先潮流诺基亚27.50%26.09%40.63%HTC35.00%17.39%31.25%三星15.00%17.39%9.38%索尼爱立信10.00%4.35%9.38%天语2.50%17.39%3.13%摩托罗拉7.50%8.70%3.13%LG2.50%8.70%3.13%Current HTC users have high point in the 3 aspects.In High-tech, HTC even high valued of current users.Combined with previous table, we know that HTC has very great reception of its current users.The market should focus to promote its brands to potentials users about its features. A better way is by reference to current users.Verified: Potential HTC usersMobile高科技创新高性价比领先潮流诺基亚36.00%41.18%29.63%HTC26.00%17.65%27.78%索尼爱立信12.00%5.88%14.81%三星8.00%0.00%12.96%摩托罗拉4.00%11.76%9.26%LG4.00%0.00%5.56%天语4.00%5.88%0.00%海尔2.00%5.88%0.00%金立2.00%5.88%0.00%康佳2.00%5.88%0.00%Future users, those who not currently using HTC, have very high conception of HTC.But they’re also considering Nokia!Good news, none current HTC users express strong disagree on the 3 aspects!HTC may defect itself: View of history usersMobile高科技创新高性价比领先潮流诺基亚36.00%41.18%29.63%HTC26.00%17.65%27.78%索尼爱立信12.00%5.88%14.81%三星8.00%0.00%12.96%摩托罗拉4.00%11.76%9