创新产品研发过程个案研究.ppt

Cultural Differences C:KELVIN_TTI004 Awareness Values As gifts, talismans, memories, life, hobbies, social discussion topics 5. More than products brands… Understanding of the Local Markets and Culture ‘Power Tools’ in Toy ‘R’ Us – penetrating into all levels Industrial Partnership more than a link… All-rounded Skills Knowledge Competency Attitude of Designers C:KELVIN_TTI004 Many Iterations Research Abilities Mixing Hand CAD Skills CAD/CAM Skills Photoshop, Illustrator, Painter, Solidworks, Unigraphics… Presentation Communication Skills C:KELVIN_TTI004 Independent Thinking + Team Work Gardening tools from Anthony Product testing and sketches A Grinder from Kelvin Product analysis Hand sketches A Grinder from Kelvin Digital rendering Photo + 2D + 3D CAD C:KELVIN_TTI03 C:KELVIN_TTI03 C:KELVIN_TTI03 Conclusion C:KELVIN_TTI004 User-centered research Introducing Ethnography  various kinds of users study Cultural awareness New product possibilities arise values from cultural understanding Brand strategies in OBM Developing VBL system  branding strategies in product  design process Main Points Inspirations Improvement on Product RD The synergy of mix team: Designers, engineers, marketing people and human researchers Competency of designers:Attitude all-rounded abilities… C:KELVIN_TTI004 Competency in mixed skills inhand CAD drawings Inspirations Improvement on Product RD Main Points C:KELVIN_TTI004 Sustainability concerns in The sustainable elementsevery stage of the are the basic needs in today’sproduct development product RDprocess Iterations critical thinking Allow much more chances for design iterations, and reflective/ evaluation reports Developing: Drawing with new blend of both CAD and hand drawings in product visualization Thank You C:KELVIN_TTI004 C:KELVIN_TTI004 C:KELVIN_TTI004 創 新 產 品 研 發 過 程 個 案 研 究 Case Study on Product Re