外贸函电与写作1.ppt

外贸函电与写作 -------Chapter one The principles of effective business communication 学习方法 《外贸函电》是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学员必须学习大量外贸实务中有一定代表性的信函，深入体会何为七个“C’S”写作的基础理论知识，更重要的是通过学习信例，熟悉大量外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等，再通过一定量的练习，对常用语进行操练运用，从而达到掌握并熟练使用的目的。 What is business communication? Business communication refers to all the message that are sent and received for business purpose. Such as letter, memo, fax, e-mail, telephone, voice mail, teleconferencing. 1. Why the ability to write is a business asset? A great deal of business is transacted in writing. Effective business writers can use their skill to help increase their company’s sales and profits . Proficiency in writing gives the person in business a personal advantage. 1. Why the ability to write is a business asset? Reach a deal Improve customer’s satisfaction Promote the sale of your products Keep a good impression of your company Enhance your work efficiency 2. Writing Principles of business Letters 2. Writing Principles of business Letters Five-steps Preparing Objective, Reader, Scope Formatting Layout of the document 3) Organizing Gathering information, sorting details, and making outlines. 2. Writing Principles of business Letters Five-steps 4) Drafting Start where you feel the most comfortable. Don’t worry about possible mistakes Focus on the ideas you want to present. 5) Revising Check on the overall tone and format. Ask for advice from colleagues. Directions: Revising Box Does my writing include every element of a business letter? Am I clear about my writing purpose? Have I made effective use of layout and white space in the letter? Have I sorted out the facts appropriately? Have I organized the contend logically? Have I written it concisely and politely? Have I checked everything including grammar, punctuation and spelling? 2. Writing Principles of business Letters 7 “C” Courtesy 礼貌