浅析郫县先锋油加工厂生产及营销现状毕业论文.doc

浅析郫县先锋粮油加工厂生产及营销现状 内容摘要：民以食为天，粮油是人们赖以生存的最基本的营养素。回顾历史，中国的粮油工业作为一个产业则是新中国成立后才逐步建立起来的。半个多世纪以来，特别是党的十一届三中全会以来，我国的粮油工业取得了举世瞩目的成就。且随着人民生活水平的不断提高，对食品工业中最重要的基础原料——粮油产品的要求越来越高。但我们也清楚地看到随着种种问题的出现，企业的生产及营销既面临着很好的发展机遇，但同时也面临着强大的压力。为了适应当今市场的需求,企业如何在生产的辅助下杀出重围，从行业的追随者转变为领跑者，营销现状就尤为关键。 本文在先锋粮油加工厂的生产基础上对当前的营销现状进行系统分析，并针对存在问题提出了相关的解决对策。 关键词：先锋粮油加工厂 生产 营销现状  Analysis of Pixian pioneer grain and oil processing factory production and marketing status Abstract: Food is the first necessity of the people. Grain is the most basic survival of nutrients. Review the history, Chinese cereal and oil industry as an industry is the new China was established only then built up gradually. More than half a century, especially since the Third Plenary Session of the partys eleven, Chinas grain and oil industry gained the success that attract worldwide attention. With the continuous improvement of peoples living standard, the most important in the food industry raw material -- Grain and oil products have become increasingly demanding. But we also clearly see the problems, production and marketing enterprises are facing good opportunities for development, but also faces strong pressure. In order to adapt to the market demand, how enterprises deus ex in the production of auxiliary, the transition from industry followers as leader, marketing status is the key. In this paper, in the production of grain and oil processing plant based pioneer on marketing present situation carries on the system analysis, and put forward relevant solutions to existing problems. Keywords: pioneer grain and oil processing factory produce marketing current situation 目 录 前言： 1 一、企业概况 1 二、营销现状 1 （一）产品 1 （二）销售渠道 2 1.粮食销售渠道的成员 2 2.粮食销售的中间渠道 2 3.粮食销售终端 2 （三）竞争对手 3 1.本地同等的粮食生产企业 3 2.外省大米 3 三、生产及营销中存在的不足 4 （一）企业资金不足 4 （二）缺乏系统的人力资源体系 4 （三）营销方式传统且单一 4 四、关于企业生产及营销的对策 5 （一）增加产量 5 （二）塑造优秀的营销团队 5 1.建立标准，完善制度，梳理流程 5 2.明确人员职责，明确销售指标，培养销售技能 6 3.因时因地制宜，选择合适的费用管理方法 6 4.客户信用等级评估，管控赊销额度，加大回款力度 6 5.对客户实行系列化管理 7 6.加强日常管理工作，杜绝懒散现象发生。 7 （三