美国家居改善行业发展概况.ppt

LAS VEGAS CONVENTION CENTER MAY 10-12, 2011 No matter what categories you buy, you’ll discover something new! LAS VEGAS CONVENTION CENTER MAY 10-12, 2011 Overview of the U.S. Home Improvement Industry美国家居改善行业发展概况 Industry Trends Forecasts行业动态、发展预测 Industry Trends Forecasts - Federal Reserve Release美联储经济信息发布 ? Economic activity is leveling out 经济衰退已经结束，正在走出低谷 ? Conditions in financial market have improved in recent weeks 金融市场环境在最近的几周出现好转迹象 ? Household spending showing signs of stability by remains  constrained by ongoing job losses, sluggish income growth,  lower housing wealth and tight credit. 尽管失业增加、收入增长缓慢、信贷紧缩，但是家庭开支基本稳定 ? Businesses are still cutting back on fixed investment and  staffing but are making progress in bringing inventory stocks  into better alignment with sales 为了走出低谷，企业在控制投资、控制编制的同时更加注重库存和销售的配比 ? Federal Reserve will employ all available tools to promote  economic recovery and to preserve price stability. 美联储承诺将利用一切手段推动经济复苏、维持市场价格稳定 Industry Trends Forecasts – Home Improvement Cut Back家居改善行业开始增长 Industry Trends Forecasts – Home Improvement Cut Back家居改善行业开始增长 “Homeowners are still hesitant to undertake major remodeling projects. While the pace of decline is moderating, increased remodeling activity will not materialize until further signs of recovery emerge in the broader housing market.” “ 人们对于住宅改建仍然持谨慎态度，直到住宅市场出现更好的改变。但是人们对于住宅的修缮、维护则更倾向于DIY” Nicolas P. Retsinas, Director of the Joint Center for Housing Studies Retail Channels:销售渠道 Wholesaler/Distributor 批发商 Manufacturer 制造商 Lawn, Garden Outdoor Living 园林户外 Manufacturer’s Representative 制造商的代理商 Hardware Store 五金工具店 Catalog, Mail Order Internet 目录、邮递、网络销售 Importer Exporter 进、出口商 Home Center 大型综合家居改善店，例如：Home Depot Specialty Store 专营店 Paint Wallcovering 油漆、涂料 Mass Merchandiser 大宗采购商，例如：Walmart Automobile 汽配市场 Wholesale Club 会员店，例如：Costco Supermarket/Drug Store 超市，药店 Lumber