EC360度电子商务.ppt

What is EC 360o? What make this event unique? Full support from government organizations Unprecedented media collaboration among ZD Group and nation-leading media Topic selection and follow up services from e-Business Professional Service Provider – Prient Telecom—Beijing Supported by Ministry of Information Industry Main theme – Integrated CRM July 27~29, Beijing Targeted Audience Telco: 7 giant telcos in China ISPs: 10 most competitive ISPs IDCs: 10 major IDCs What are our audience expecting? Information Hub-based, Integrated OSS/BSS Customer-Centric Data Integration Platform Plug-and-Play Application Workflow Integration Platform Multi-Channel Contact Solution Integrated Customer Care and Billing Integrated Provisioning Integrated Performance Management Integrated Secure System Strong Media Group Support Ad Campaign Web Collaboration Summit website E-Commerce ZD Net China www. Prient Portals A total Value of US$200,000 Fax / Email / Direct Mailing blast 3000 Pieces of fax 80,000 Direct Email 100,000 Direct Mailing A total value of US$100,000 Data source: ZD Group readership Industry media / association database PR Articles 2 full pages case studies 2 full pages solution papers 2 full pages technical columns 1 press interview For sponsor on each ZD publications A total value of US$100,000 Media Campaign Summary Ad Campaign US$400,000 Web Collaboration US$200,000 Fax / Email / Direct Mailing Blast US$100,000 PR Articles US$100,000 US$800,000 Sponsorship Package Conference Contact Any questions? Building Relationships with eCustomers Targeted Audience Banks: 15 major domestic banks and some foreign banks Securities: 16 major securities companies Insurance: 8 major domestic insurance companies and some foreign ones Audience Turn Out Audience Level Audience Response Satisfaction with the keynote – 1.97 Satisfaction with the panel discussion – 2.59 Helpfulness of the conference kit – 2.08 Performa