浅析电子商务在连锁经济酒店中的应用.docVIP

浅析电子商务在连锁经济酒店中的运用 ——以七天连锁酒店为例 摘 要 随着现在国内连锁经济酒店日益发展，新的品牌不断出现，酒店扩张化趋势愈演愈烈，我国经济型连锁酒店的竞争市场已趋于白热化，国内的一些经济型酒店也开始着手对酒店营销模式的改变，逐步趋向于营销和实施阶段方面。本文正是在这背景下，结合国内经济型酒店的发展状况，以笔者曾就职的七天连锁酒店为主要对象，通过对电子商务的概念和特点的介绍以及电子商务在酒店业中的运用，优劣势分析，从企业经营模式的角度来探讨连锁经济型酒店发展问题，找出中国连锁酒店成长之根本和经营模式，探讨在电子商务的信息化时代下经济型酒店的可持续发展的可行性，以期能够为其他经济型酒店的发展提供绵薄之力。 关键词：电子商务；七天连锁酒店；会员；网络营销 Application of?electronic?commerce in?the Economy Inn Airport chain --?a case study of Seven Days Hotel Chain Abstract Recent years, with the increasing development of domestic economy hotel chain, new brands have appeared continuously, trend of hotel expansion has intensified, the market competition of domestic economy hotel chain has become white-hot. Some of the domestic economy hotel also began to change the mode of hotel marketing, and gradually tend to marketing and implementation stage.?With the role of information and e-commerce being more pivotal in the tourism companies, e-commerce has become one of the most widely used hotel chains and one of the most effective marketing means.The author based on the premise and background, combining with the development condition of the domestic economy hotel, using the seven days chain hotel which the author worked as the main object, through the concept and characteristics of electronic commerce, electronic commerce using in the hotel industry and analysis of advantages and disadvantages, to discuss the development issues of economy hotel chain from the angle of company management mode, find out Chinese hotel chain growth fundamental and operation mode and study the feasibility of sustainable development of economic hotel in the era of information of the electronic commerce, in order to provide modest means for the development of other economic type hotels. Key Words:Economic Hotel,Seven Days Hotel Chain,membership,network marketing目 录 引言 1 1.连锁经济酒店在我国的发展及分析 1 1.1经济型酒店在我国的发展 1 1.2经济酒店的行业分析 2 1.2.1 经济酒店的特点 2 2.酒店电子商务 3 2.1酒店电子商务的定义 4 3.电子商务在连锁经济酒店中的运用现状及特点 4 3.1电子商务在经济酒店中