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火锅店的的策划书HotPot8
Group 4
Members: Number5 古晓薇
Number12 黄文章
Number20 马立英
Number34 曾倩莹
Number42 覃柳林
Chapter 1. Head store survey and goal 3
Store Survey: 3
Goals: 5
Chapter 2. Products Service 6
Product Survey: 6
Service: 9
Equipment 12
Chapter 3. Market Competition 13
Message: 13
Market: 13
Competition: 13
advertise 14
Chapter 4. Insurance 16
Risk control: 16
Chapter 5. Management: 20
The constitution of hot pot shop personnel: 20
Hot pot shop personnel management 20
Purchase business management 21
Storage business management 21
Chapter 6. Contingency 23
Chapter 7. Financial Plan 25
Chapter 8. Conclusion 26
Shop promotion plan: 26
Chapter 1. Head store survey and goal
As time went by the pace of life constantly walking, with the return of hot, cold weather comes, hot pot and no doubt will become everybodys darling, steaming pot, always helps people to forget temporarily colder, so open a hot pot in the winter is a good choice.
Store Survey:
1:Happy hot pot shop decoration hall area, happy
According to the hot pot shop market positioning, hall area of 100 square meters, is divided into two layers, the table in table 30 above. The floor with kitchen, bathroom, dining, and dining area, two buildings are the dining area, have toilet.
2:Happy hot pot shop decoration style:
Happy hot pot shop belongs to the low consumption level, average per capita consumption in the 30-40 Yuan, diners are college students and other young people. So it should be in the decorative style is unified, style, the environmental quality of medium principle, to create a warm, simple dining environment as the goal. The ground part of the floor tile Collage; ceiling portion of paper gypsum board fire, edge part level two ceiling molding temperature, hidden light source is reflected by ceiling, hall and a small amount of chandeliers, surface paste scraping processing; this hall layout is managing cost, is convenient to clean two health, also does not lose hotpot consumption class. But hangin
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