电子邮件营销及其策略 毕业论文.doc

三门峡员业技术学院 专科生毕业论文 电子邮件营销及策略 学 校 ：三门峡职业技术学院 专 业 ：电子商务 姓 名 ：王丹 学 号 ： 指导老师：侯春俊 概 述 2 SUMMARY 3 1.电子邮件营销基本概述 4 1.1电子邮件营销的概念 4 1.2电子邮件营销遵循的礼节和规………………………………………………………….4 2. 电子邮件营销优、劣势 5 2.1优势 5 2.2 劣势 7 3.电子邮件营销在我国的发展现状 8 3.1社会各界对电子邮件营销存在认识误区 8 3.2企业缺乏有效用户资料 9 3.3对垃圾邮件缺乏有效的监管 9 4.电子邮件营销的策略探析 9 4.1拥有潜在客户的Email地址资源 9 4.2培养专业营销人员 9 4.3邮件内容的设置 10 4.4有效邮件营销的九大禁忌 11 4.5后期的维护和跟踪 13 5.结束语 14 参考文献 14 致 谢 15 电子邮件营销及策略 概 述 随着社会的发展，Internet技术的提高，网络在我们的生活中已经无处不在。伴随着电子商务的不断发展成熟，网络营销也受到了越来越多的企业的青睐，而电子邮件营销更是一种有效的网络营销形式。然而，电子邮件营销虽说被业内人士认为是有前途无量的，但其却又是最受争议的一种营销方式。在欧美等发达国家,电子邮件营销已发展为一个成熟的网络营销应用行业。而在国内,虽然电子邮件营销这个概念并不陌生，甚至也已经被许多企业所采用，但目前还没有关于电子邮件营销领域的系统性研究,其业务发展也处于启蒙阶段。 　 本文概括地论述了电子邮件营销的概念及其存在的优势，并简单分析了电子邮件营销在我国的现状及发展中所存在的问题。最后根据电子邮件的正确定义结合了实际情况，提出电子邮件营销中可运用的一些策略。 关键词：Email营销 电子商务 应用策略 EMAIL MARKETING ANG STRATEGY SUMMARY With the development of society, the Internet technology, the network in peoples life has everywhere. Along with the continuous development of e-commerce, network marketing has been more and more enterprises of all ages, and email marketing is an effective form of network marketing. However, email marketing, although the industry was considered a promising, but it is also the most disputed marketing mode. In developed countries such as Europe and America, email marketing has developed into a mature marketing network application of the industry. But in China, although the email marketing this idea is not new, and has been used by many companies, but there are no mail marketing field of systemic research, its business development is at the stage of enlightenment. This article briefly discusses the email marketing concept and the advantage of existence, and a simple analysis of the email marketing in our countrys present situation and the problems existing in develop