xx镇养老房产运营管理模式的研究.doc

xx大学本科生毕业论文（设计）  PAGE \* MERGEFORMAT 23 xx镇xx养老房产运营管理模式研究 摘要：我国已进入到老龄化高峰期，老龄化趋势严峻，国家提倡“以居家养老为基础，社区为依托，机构为支撑”，构建“9073”养老格局,养老房产的开发与建设十分急需。研究本课题的意义在于提高老年人的晚年生活质量，完善我国养老地产运营管理模式。本文以xx镇xx为中心，调查、分析其运营管理模式，从住宅产品设计特点、运营模式、资金来源、配套设施等方面总结分析其成功的原因，通过案例研究、比较研究、问卷调查等研究方法，得出xx镇xx在养老地产运营管理模式上的优点，以及通过xx镇xx项目折射出的我国在养老房产领域上现存的几个急需解决的问题，为我国之后的养老房产提供可以借鉴的宝贵经验。 关键词：xx镇xx ； 养老房产 ； 运营管理 ；养老模式 Exploring?the?Operation?and?Management?Mode?of?xx?Wuzhen?Gracelands?Endowment?Real Estate Abstract: China has entered the peak period of aging and the aging trend is grim. Our country advocates the idea of take the elderly at home as a base, rely on the community districts, supported by institutions and aims to build 9073 pension pattern.,the development and construction of pension estate is much-needed. The significance of this study is to improve the quality of life of the elderly in his later years and improve the operation and management mode of Chinas endowment real estate. In this paper, I investigate and analyze the operation and management mode of xx Wuzhen Graceland. And then, I summarize and analyzed the reasons for its success in terms of residential product design features, operation mode, sources of funding, facilities, etc.. Through case studies, comparative studies, questionnaires research methods, I conclude the advantages in the operation and management mode of xx Wuzhen Graceland, as well as existing urgent problems in the field of Chinas endowment real estate. Most importantly, it can offer valuable lessons for our country’s endowment real estate. Key words: Wuzhen Graceland; pension premises; operations management; pension model  目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc419761721 1 引言  PAGEREF _Toc419761721 \h 1  HYPERLINK \l _Toc419761722 1.1 研究的背景与意义  PAGEREF _Toc419761722 \h 1  HYPERLINK \l _Toc419761723 1.1.1 研究的背景  PAGEREF _Toc419761723 \h 1  HYPERLINK \l _Toc419761724 1.1.2 研究的意义  PAGEREF _Toc419761724 \h 1  HYPERLINK \l _Toc41