入境旅游服务贸易发展的研究——基于SWOT分析.doc

新疆入境旅游服务贸易发展研究——基于SWOT分析 摘 要 在我国入境旅游服务贸易发展的背景下 ,新疆省的入境旅游服务贸易的发展也取得了较大的成就。但是新疆省的发展和全国入境旅游服务贸易发展的平均水平或其他省份相比，仍面临很多问题。所以，探寻新疆省在入境旅游服务发展状况，并针对这些问题提出推动新疆入境旅游服务贸易发展的新方法，是本文的主要研究内容。 本文综合国内外学者在旅游服务贸易方向的研究成果，并收集相关数据，结合定性分析与定量分析，综合运用旅游经济学、贸易经济学等学科理论，利用文献资料和数据统计深入研究新疆省入境旅游服务贸易发展现状。然后运用SWOT方法从优势、劣势、机会、威胁四个方面对新疆旅游服务贸易发展状况进行了分析，得出新疆具有丰富的旅游资源、特色的旅游商品、临近中亚的区位等优势，但也具有交通不发达、气候差异大、旅游专业人才缺乏等劣势，同时也面临着西部大开发和国家援疆政策以及亚欧博览会的召开等机遇，但也存在着西部地区同领域的市场竞争激烈以及社会稳定状况等威胁。最终依据分析结果，提出推动新疆省入境旅游服务贸易的发展策略建议。 关键词：新疆省；入境旅游；服务贸易 ABSTRACT Under the background of the development of Chinas inbound tourism service trade, the development of inbound tourism service trade in Xinjiang has also made great achievements. However, the development of Xinjiang Province and the national inbound tourism services trade development compared to the average level or other provinces, still faces many problems. Therefore, it is the main research content of this paper to explore the development of inbound tourism service in Xinjiang province and to propose a new method to promote the development of Xinjiang inbound tourism service trade. This article combines the research result in the direction of tourism service trade both at home and abroad, and then collects a large amount of relevant data, and combines qualitative analysis and quantitative analysis, the comprehensive use of tourism economics, trade economics and other disciplines theory. And in-depth study of the status of inbound tourism trade in Xinjiang province. Then use the SWOT theory to analyze the development of tourism service trade in Xinjiang .And this analysis includes four aspects, that is strength, weakness, opportunity and threat. Through the analysis we know that Xinjiang has a wealth of tourism resources, the characteristics of tourism products, near the location of Central Asia and other strengths. It also faces the western developments strategy, policy of counterpart assistance in Xinjiang province, the convening of Asia-Europe Expo, the Belt and Road in