外文翻译因特网对中小型企业国际化进程作用.docxVIP

外文资料翻译—英文原文 The Role of the Internet in the Internationalisation of small and medium sized companies Abstract: It is now recognized that many firms are “born global’ and initiate international business from inception or shortly thereafter. They have been influenced by both globalization and the impact of new ICT technologies. The findings are presented, including the role of the Internet in marketing, distribution, business processes and market intelligence and competitor analysis. The role of the Internet as a knowledge building tool is discussed, and areas for future research are presented. Web access is available to all firms regardless of size, offering benefits which include: the reduced importance of economies of scale, lower marketing communication costs, greater price standard is action, reduced information float time, temporal asynchronicity, increased contact between buyers and sellers, and changes in intermediary relationships. Keywords ：Small firms, Internationalisation , Internet-enabled. The Internet offers a new means of maintaining and developing relationships with clients, channel partners, suppliers and network partners, the Internet provides firms with the means to co-ordinate and maintain communications across many sites easily and effectively. The argument that smaller firms can particularly benefit from the Internet to gather competitor or market intelligence, to promote themselves and service customers in new markets for relatively little expense is very persuasive. Knowledge of foreign markets has always been integral to internationalization theories, including the work of the early seminal Uppsala theorists who argued that a firm’s market knowledge determines its internationalisation trajectory. firms are able to garner knowledge and information with regard to their own specific internationalisation needs, thus reducing traditional information barriers to internationalisation. The objective of this study was to investigate and understand th