季节性促销变迁外文翻译中英对照英汉互译.docVIP

本科毕业论文 外文文献及译文 文献、资料题目：A Seasonal Sales Shift 文献、资料来源：期刊（著作、网络等） 文献、资料发表（出版）日期：2011.06 院 （部）： 商学院 专 业： 工商管理 班 级： 工商091 姓 名： 学 号： 指导教师： 翻译日期： 外文文献： A Seasonal Sales Shift ——For Bargain Hunters, Retailers Make Every Day Feel like Christmas For most of us, Christmas in July is a phrase that conjures up images of cool times during summer heat waves or funny themes for a BBQ get-together. But retailers are thinking of something much different. With fears of a renewed recession in the U.S. still in the air, stores across the country continue to be worried about flagging consumer confidence. As a result, consumers spending their days at the beach or camping in the backyard during staycations can now find the type of deep discounts usually offered during the winter holidays. In todays uncertain economic climate, it has bigger implications than ever -- both for the retail sectors growth strategies and for consumer spending habits, say Wharton and other business experts. With retailers pushing sales earlier and earlier and consumers waiting later and later to buy, Baker Retailing Initiative managing director Erin Armendinger compares the situation to the childrens game of chicken. Retailers, running on lean inventories, have wanted to hold off -- for as long as they could -- offering the kinds of deep discounts they promoted last year. But their customers have been wary of buying something that wasnt on sale. If they paid full price or got only a minimal [discount], they looked silly if the price of the product was marked down dramatically in a sale later. Its this game of who was going to break down first. Its not healthy for either side. Playing up the Value Equation The game might not be over. Retail sales for July were down 0.2% from June, seasonally adjusted and excluding auto, gas and restaurant spending, according to the National Retail Federation (NRF). Current data on the economy is mixed, which signals that retailers will continue planning with