本科毕业生论文小米成功对新时期创业启示.docVIP

大 学 （ 摘 要 小米公司在短短6年内取得的巨大成功，已然成为创业者和企业家们口中热议不断的话题，雷军的运营策略和新颖的营销模式为小米的成功打上了行业模仿标杆的标签，也深刻影响着新时期想创业的大学生和创业者们的创业思维。小米借助其为顾客定制产品和高性价比标签的差异化战略，狙击年青一代消费人群和高配低价的市场细分策略，加上雷军一直强调的扁平化管理模式，逐步形成小米独特的运营文化。反观当前的消费升级时代，在生活必需品基本富足的当前，消费者的理性需求逐渐转变为最求品质感受与服务体验的感性消费。这个特殊时期，给想要创造吸引消费者的产品和服务的创业者们提出了新的要求和挑战。而像考拉班车，一亩田的轰然倒让创业者们不得不对对当前的创业寒冬期谨小慎微，小心前行。作为小米手机的忠实粉丝，在参读数十篇分析小米成功模式之后，结合自己所学和当前创业环境的激烈竞争局面，我认为小米的成功可以被复制。通过研究小米的管理模式，运营策略等方面的成功动因，分析其对当前创业寒冬期进行创业的借鉴意义。 关键词：小米，差异化战略，管理模式，创业。 Abstract Xiaomi company obtain a great success in just six years to, more and more entrepreneurs and entrepreneurs in the mouth of the hot topic, Lei Juns operational strategy and innovative marketing model for the Xiaomis success marked the industry to imitate the benchmark label, But also a profound impact on the new era of college students and entrepreneurs who want to start their own business thinking. Xiaomi with its customized products for customers and cost-effective label differentiation strategy, sniping the younger generation of consumer groups and high with low-cost market segmentation strategy, coupled with Lei Jun has always stressed the flat management model, and gradually form a Xiaomi unique operating culture. In contrast to the current era of consumer upgrades, the basic necessities of life at present, the rational needs of consumers gradually transformed into the most quality feelings and experience the emotional experience of consumption. This special period presents new demands and challenges for entrepreneurs who want to create products and services that attract consumers. And as the koala bus, a farmland of the crashing down the entrepreneur had to be on the current venture cold cautious, careful forward. As a loyal fan of Xiaomi phone, after reading dozens of successful analysis of Xiaomi success, combined with their own learning and the current business environment of the fierce competition, I think the success of Xiaomi can be copied. Through the study of Xiaomi management model, oper