毕业论文模板 基于价值链优化的战略联盟研究.doc

基于价值链优化的战略联盟研究  摘 要 本论文着重研究在供应商进行大客户服务的过程中，针对行业及自身特点进行战略定位，进而通过价值链的优化，尤其是供需双方价值链接口环节即“价值链节”的整合和优化，在贯彻竞争战略的同时强化竞争优势，并且最终与大客户缔结战略联盟的全过程。 本论文运用实证的分析方法，以淀粉－山梨醇－牙膏行业为主链，通过对联邦化工与宝洁公司这一具体案例的剖析，描述了竞争战略定位－价值链优化－战略联盟形成的全过程。文章按照由宏观到微观，再由微观到宏观的顺序展开，层层揭示了在特定的竞争环境当中，如何通过优化价值链贯彻既定的竞争战略，并最终与大客户形成了战略联盟的过程，同时总结了这种战略联盟形成的动因和所需要的基本条件。  关键词：竞争 价值链 战略联盟 Research of Strategic Alliance Based on Value Chain Optimization Major：Strategy for Marketing Name：***  Supervisor: Prof. *** ABSTRACT The article gives a total picture for how to become strategic alliance partners between the suppliers and the key accounts through the value chain analysis and optimization while implementing their competition strategy. The analysis is based on the real case of LandBond Chemical being a sorbitol supplier of PG (China). Through the industry competition analysis by applying Porter’s 5-force model, LandBond Chemical firstly positions itself to approach Cost-Leadership Strategy, then optimizes their value chain, esp. the joint parts, ie. “Value Chain Joint”, of these two companies, to achieve this strategy, and finally becomes strategic alliance with its key account. As summary of the article, the writer also try to reveal the causes and conclude the basic conditions of this kind of strategic alliance, which absolutely can benefit the companies facing similar situation. Key Words: Competition Value Chain Strategic Alliance 目 录  摘 要--------------------------------------------------------------------------------------I ABSTRACT----------------------------------------------------------------------------------II目 录------------------------------------------------------------------------------------III 引 言------------------------------------------------------------------------------------VI 第1章 本文结构和文献综述--------------------------------------------------------------1 1.1 本文结构--------------------------------------------------------------------------------1 1.2 文献综述-----------------------------