How to store wine products（酒类产品如何运作零售小店）.docVIP

How to store wine products（酒类产品如何运作零售小店） Host: Zhao Jianying Guest: Shijiazhuang Yuquan commerce Li Mingwei Marketing man Li Tiejun Shijiazhuang city Wang Jun Blum trade Fujian Quanzhou xindeyi trade manager Liu Guoquan: I recently to market a new brand, especially offensive violent, especially distribution is very rapid, is the most prominent performance in a retail store, as if overnight full of our city the high streets and back lanes to let the market was a vibration. In fact, I have not been optimistic about retail stores, time-consuming and hard work, sales volume is not much. So I focus on business super and hotel. But in fact, the market in recent years has become increasingly difficult to do, the hotels entry fees are getting higher and higher, the business is more and more arbitrary charges, and my profits are less and less, I really want to change the way to do the market. I am operating a liquor brand, its price in more than 10 yuan, belonging to the mass consumer hierarchy. I think this product might try to work harder at retail stores and find new sales growth. But I never hesitated. What should I do? If you do, how can you do it well? What other problems should we pay attention to in the course of operation? Request expert guidance. The shop is small Moderator: Liu managers problem, many friends are thinking. For a retail store the value in the beverage, dairy or other non-staple food industry has to know very clearly, and have been very successful, but the wine is a special industry, its sales focus is not in a retail store, the terminal also does not appear to be its attention. So, what is the value of this terminal and how much is it worth? This brings us to the topic of this issue. How do liquor companies operate retail stores? First of all, please talk about how to look at the retail store terminal, and its status or influence in sales Li Tiejun: in fact, these retail stores neglected by many vendors often contain tremendous energy. We can see, i