商务英语口语实训 下Unit 2 Advertising.ppt

Task 5 Complete the sentences based on what you have learned Key to Task 5 （1）My biggest concern now is business promotion. Can you give me some tips? （2）But for a new company, such expenses are absolutely necessary. （3）Furthermore, dont neglect all kinds of industrial shows and exhibitions. You will make lots of business friends there. （4）That is to say I should aim at big importers and chain stores. （5）They have good reputations and may place regular orders of big quantities. Key to Task 5 （6）We regard this department as the bridge between the agency and the client. （7）Have you thought about advertising in newspapers and magazines such as Businessman ? （8）And thats why I think that specific product advertising has only limited effectiveness. （9）Ill think over your suggestion and discuss it with my sales department. （10）Im interested in the functions of an advertising agency. Thanks for Your Attention! * in return 作为回报；作为…的报酬 He was motivated by love,and expected nothing in return. 他是出自爱心，并不指望得到任何回报。 Do something for somebody without expecting anything in return. 为某人做点什么事情，不期望获得任何回报。 Part Two Situational DialoguesDialogue 2 agency [e?d?(?)ns?] n. 公司 travel agency 旅行社 Advertising agency 广告公司 shipping agency船务代理；航运公司 The relief agency distributed food among the poor. 救援机构在穷人中分发食物。 client [klai?nt] n. 客户 The client left his visiting card on his desk. 客户将自己的名片留在他的桌上。 In this pattern, the client needs a service and makes a request for it. 在这个模式中，客户需要一个服务并要为它设置一个请求。 budget [b?d??t] n. 预算 Military budget 国防预算；军事预 financial budget 财政预算 national budget 国家预算 The congress approved the budget. 国会批准了国家预算。 And so if you can cut out all of that advertising budget, then you can sell the product for much cheaper. 所以如果你把广告预算都去掉，产品就可以卖得便宜很多。 Part Two Situational DialoguesDialogue 3 consultant [k?ns?lt?nt] n. 顾问 Engineering Consultant 工程顾问 HR Consultant人力资源顾问 Finance Consultant财务顾问 She is a consultant to the government. 她是政府顾问。 So she contacted his