商务英语口语实训 下册Unit 9 Markting Strategies.ppt

property [pr?p?ti] n. 性能 mechanical property 机械性能 real property 不动产 intellectual property 知识产权 property right 产权 He settled his property on his friend. 他把财产赠给了他的朋友。 Part Two Situational DialoguesDialogue 3 feasible [fi,zib(?)l] adj. 可行的 We all think this proposal feasible. 大家认为这个建议是可行的。 This is because it is not always feasible to consolidate enterprise data into a data mart or warehouse. 这是因为，将企业数据合并到专用数据栈或数据仓库之内并不总是可行。 Part Three Classroom Activities Activity 1 Marketing strategy plays an important role in the development of an enterprise. If your company has produced a new product and needs a marketing plan to promote the sale of products. What can you do? Discuss this topic with your partners and then make a dialogue to show what and how you have discussed. Sample dialogue (part 1) A: So, do you have a marketing plan for our new product? B: Yes, I do. After weeks of marketing research, I think we are in good shape. One of our main strengths is the fine quality of our new product, so there must be a good market opportunity for the novelty of our product. Since our company already has a good image, I dont see many weaknesses. A: I assume we dont need to worry about creating a need, with the selling season almost here. B: Right. As for the marketing mix, we might as well alter the package of our product. The main promotion will be through advertising next month, using a pull strategy, of course. We havent finalized our ads yet, so III have to let you know. Sample dialogue (part 2) A: As for ads, have you got any new ideas? B: Yes. The market is going to go up of course during the selling season. Therefore, I think we should put more emphasis on ads in the low season. A: It sounds good! We can do some comparative advertising. Our product is definitely better than the competitions. B: Yes. We may also use a variety of media for full coverage. First of all, well have some outdoor ads using billboards near the entrances to big cities. At the same t