商务英语合教程Unit 13 Quality of Service at McDonald.ppt

商务英语综合教程 ISBN：978-7-81134-- 2011年11月 第2版 Unit 13  Quality of Service at McDonald Introduction McDonald is regarded as globalized fast food group with special management. It was established in 1955 in the United States. Now there are over 20,000 restaurants in more than 100 countries and regions. New Words connotation n. 含义，隐含的意义 crew n.全体成员 obey v.服从，遵守 cater v.供给，承办 render v.给予，致使，报答 install v.装设，使定位 ensure v.使确信，保证，担保 confess v.坦诚，声明，承认 conflict n.冲突，矛盾 franchisee n.总经销商 corporate v.团体的，公司的 workplace n.工作场所 atmosphere n.气氛，大气，空气 enthusiasm n.热情，热心 New Words intentionally adv.故意地，有意图地 conscientious adj.正直的，谨慎的，尽责的 accordingly adv.因此，于是，照着办 contribute v.贡献，促成，资助 session n.开会，会期 occasion n.场合 authoritarianism n.权威主义，独裁 recognition n.承认，认可，赞赏 discontent adj.不满意的 affectionate adj.挚爱的，亲切的 respectfully adv.有礼貌地，尊敬地 exposed adj.暴露的，无遮掩的 Notes 1. McDonald’s: McDonald’s Corporation, a fast-food restaurant company based in Oak Brook, Illinois. Since the 1950s,McDonald’s family-oriented restaurants have revolutioned the fast-food business and the company has become one of the best known in the