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商务英语综合教程Unit 11 The Intellectual Propety Rights the International Consumers’ Day.ppt

商务英语综合教程Unit 11 The Intellectual Propety Rights the International Consumers’ Day.ppt

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商务英语综合教程Unit11TheIntellectualPropetyRights

3. Fill in the blanks. Exercises multinational opponents essential force encourage protection holder decisions monopoly branded According to TRIPS Agreement (Agreement on Trade Related Aspects of Intellectual Property Rights), drug inventors will enjoy 20 years of 1 . During that time, a drug’s inventors will have sole control over who is allowed to make it. More than 100 countries have said will go along with TRIPS. The big 2 drug firms were a driving 3 behind the TRIPS Agreement deal, which also encompasses trademarks and computer software. They argue the patents are 4 to reward innovation. Without them, drugs to fight AIDS might never be developed. The drug firms also promise that good intellectual-property protection will 5 investment in developing countries. The 6 of TRIPS Agreement tell another story. Patent 7 usually come from rich countries, in particular America and Japan. Patent dodgers tend to be firms in poorer countries. It is not because drug pirates make handsome profits, but because their drugs are cheaper than 8 patented ones. If drug firms enjoy 9 rights through the patent system, that local people will be denied the treatment they need. Nor will TRIPS necessarily stimulate a rush of investment. In the past multinationals had invested heavily in countries long before their secrets were safe there. Investment 10 will continue to have more to do with national laws on ownership, market size and the state of the domestic industry than with intellectual-property protection. Exercises 1. protection 2. multinational 3. force 4. essential 5. encourage 6. opponents 7. branded 8. holder’s 9. monopoly 10. decisions Exercises Key Ⅳ. Translate the following sentences into English. 1. 我们将要用中文和英语分别签署两份原件。 2. 如果一方不履行合同协议,另一方则有权终止合同。 3. 造成的损失必须由毁约方承担。 4. 重合同、守信用是我们的一贯原则。 5. 我很高兴这次洽谈圆满成功。 Exercise

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