商务英语综合教程Unit 13 International Marketng Research and Steps.ppt

conversely 2. tends to 3. have…been restored 4. was referring to 5. artificial 6. according to 7. bid 8. rather than 9. taking…into consideration 10. is…regarded as Key Exercises IV. Translate the following sentences into English 1. 经济学是一门非常实用的学科，它可以指导人们做出正确的经济决策。 2.随着科学技术的进步，很多新的产品开发出来了，极大地便利了人们的日常生活。 3.对更多更好的产品的追求，促使生产上不断地改进生产技术，提高生产效率。 4.本公司开发的新产品有着卓越的性能，目前在全世界同类商品中处于领先地位。 5.随着信息科技的发展，计算机软件的总产值已经超过了计算机硬件。 Exercises Key Exercises 1.Economics is a very practical subject; it can direct people to make correct economic decisions. 2.With the development of technology, a lot of new products have been invented , which brought great advantages to people’s everyday life. 3.The pursuit to more and better goods makes the producer improve technology and efficiency continually. 4.The new product introduced by our company has an excellent performance, and now it stands at the leading position of the same kind of products in the world. 5.With the development of Information Technology, the total output of the computer software has exceeded the hardware. V. Translate the following sentences in the text into Chinese. 1. Information is a critical ingredient in implementing a successful marketing strategy. 2. International marketing research is necessary in order to decide which foreign markets to enter and the best mode of entry to each nation. 3. After defining the problem to be studied or the question to be answered, the marketer must address a new set of questions. 4. Are data available in company files, a library, industry or trade journals, or on-line? 5. The report based on the market research must be useful to managers as input to the decision-making process. Exercises Key Exercises 1. 信息是实行成功的营销调研的关键要素。 2. 为了决定进入哪些国家的市场，以及进入每个国家的最佳方 式，进行国际营销调研是十分必要的。 3. 在明确了要研究或回答的问题之后，市场人员必须解决一系 列新的问题。 4. 公司卷宗，图书馆，行业贸易杂志及网上提供这些数据吗？ 5