商务英语谈判语说课.ppt

Contents 课程定位 它是以培养学生商务英语材料的听、说、读、写、译能力为教学目标的综合性的语言实践技能课程，它融英语语言知识、交际能力、文化背景知识和商务知识于一体。 该课程主要通过课堂教学和学生课外自主学习，帮助学生巩固英语的系统性知识、掌握国际商务领域语言交际的文体风和语言特点，获得从事国际商务领域实际工作所必需的语言交际的基本技能。 二、教材与教学内容 学情及学习方法的指导 Contents Contents 教学总结与反思 Test 教学改良与创新 教材总结 内容总结 教法总结 目标总结 教材总结 内容总结 目标总结 教学总结 从“以教师中心”向 “以学生为中心”转变。 教法总结 改良创新 从理论性英语教学内容向实用性英语教学内容转变。 从教英语到用英语教的转变 。 教是为了教会，教是为了不教。 Group 94a Marketing philosophy 1 Marketing Analysis 2 Marketing Plan 3 Market Analysis Opportunities Features of Groups of disabled Policy Environment Advantages and Disadvantages Technology Technology --- the blind search the new algorithm of website ranking the availability assessment special efforts Features of Groups of disabled pressure of material life lack of knowledge and information psychological pressure Family supports Policy Environment Policy Environment Law on the Protection of Disabled Persons the draft of the standards of information accessibility the forum of information accessibility Advantages and Disadvantages Google Baidu Our company Opportunities The Paralympics Games Marketing philosophy 1 Marketing Analysis 2 Marketing Plan 3 Marketing Planning Marketing idea Conducting theme activities developing cooperation with the CDPF and internet enterprises Achieving sponsorship rights of the Paralympic Games Marketing Planning 1 advocacy of information Network accessible construction invite news websites such as SINA and online shopping websites such as TAOBAO to join in websites accessible transformation activities 2 Online survey for the favored websites of the blind it contains the habits, demands, and favored websites of the blind about the website as well as the described reasons for the above. 3 a cheering group for 2008 Beijing Paralympic Games in this survey select 500 people from the blinds and their families who actively participated in to form a cheering group in the scene of 2008 Beijing Paralympics with the uniform image and slo