工商管理业专升本论文.docx

PAGE  PAGE  PAGE II - - 中铁电气化局集团第三工程有限公司 机关组织机构整合研究 专 业：工商管理 层 次：专 生 本 摘 要 在经济和制造业日益全球化的今天,国际化的大公司都非常重视其品牌战略的制定,并通过对品牌战略的实施,来引导整个企业的经营活动。施耐德电气实行多品牌战略,注重品牌资产的综合经营,实施可持续发展战略,最终成就了强势品牌。 /kcms/docdown/pubdownload.aspx?dk=U_WEEvREcwSlJHSldTTEYzVDhnSXR5SDAvYjZGbmtDWWJCVGpkOW0rc2JoMTAyOHBlQm55UnF4ZXZXdy90STVvPQ_F_zxlj200735195_P_244_245_D_pdfdown ABSTRACTS Based on the analysis of history and present situation of the Third Company, markets and its competitive features in the same trade at home and abroad and the company’s target market, applied the theory and method of modern management sciences and economics and as well as the existing research results, absorbed the practical experience in optimizing and reorganizing organization structure from the ten large and medium foreign and domestic companies, combined with the company’s real conditions and practical experience, according to the company’s strategy objectives of development and the target and principle of integrating organization structure, abided by the principles of system innovation, management innovation and technology innovation, and also principles of streamlining , efficiency and unity; this paper puts forward an integrating scheme which adopts functional structure in the company’s offices and matrix structure as organization mechanism in the project management . It also brings forward some suggestions on setting up the functional posts and fixing the number of staff and its corresponding mechanism construction as well. Through such integrating, the company becomes an economic entity based on market orientation and suitable to market changes and employer’s requirements with high flexibility and quick reaction ability.; an entity with a scientific structure of improvement and administration, with perfect mechanism motivated and bound by liabilities, rights and profits and performance evaluation system and with effective economic counting and internal control; a modern constru