化妆品视觉营与陈列培训.ppt

万宝路的世界形象和魅力都给大家留下深刻的印象，令你难以忘怀。 这是迄今为止最为成功和伟大的营销策划。 万宝路香烟在美国香烟品牌中销量一跃排名第10位，之后便扶摇直上。 今天万宝路已经成为全球仅次于可口可乐第二大品牌，其品牌价值高达500亿美元。 思 考： 我们的“文化精神”是什么？ 我们如何形成品牌力？ 形成附加值、含金量！ …… 作 业： 1、重新诊断品牌并规划形象 2、围绕核心文化提炼基因 3、形成执行系统和传播策略 4、进行品牌管理和维护 …… Chinese except friendships to be more lasting. Different foundations for friendships. Westerns expect friends to be independent. Chinese usually expect more from their friends. Chinese except friendships to be more lasting. For Chinese a true friendship endures throughout life changes. Chinese are friends even if they haven’t spoken for 20 years. If you shared something at one time, then all your life you are friends. This is the best of guanxi(关系), the Wide Web that connects Chinese through time and space. So, we can say Chinese invented the Internet long before Bill Gates was born. In North America, even the relationship in which people feel close and tell each other personal problems may not survive life changes such as moving to another city, graduation from a university or marriage. If the people do not see each other regularly, the relationship is likely to die. Different foundations for friendships. Chinese friends share “ things in common”: a task, a class, the hometown. Friendships are formed by people who work or go to school together. You may or may not like the person, but if he or she can do something for you because of his position or job, you can be friends. But in North America, business and friendship are kept separate. The friendships are usually tied to specific activities. A person may have work friends and leisure (休闲时) activity friends. Also friends tend to have similar financial circumstances, because friendship in the West is based on equality. Westerns expect friends to be independent. Why? It’s because their friendship is mostly a matter of providing emotional support and spending time together, so they do not feel comfortable in a relati