善用物流提升業競爭力.ppt

善用物流提升企業競爭力 主講人：中華民國物流協會秘書長 鍾 榮 欽 主講人鍾榮欽經歷 經歷： 和成欣業(股)公司 國際事業處主任 泰山企業集團 總裁辦公室總裁助理 中華民國物流業者聯誼會 秘書長 現任: 中華民國物流協會 秘書長 授課重點 物流與企業經營 物流的意義及效益 物流與企業競爭優勢 物流(logistics)與供應鏈(supply chain management) 的差異比較 資料來源 報章、雜誌 書籍 研究、調查報告 業界訪談 工作心得 企業的經營目標 揮發最高的效率 William Pagonis：董事會不清楚物流 Q：Do you believe that boardrooms understand that logistics today is a profit center and an area of competitive advantage , and not just a cost center ? A：I don’t think so . I don’t go out preaching this to a lot of people , but I think that logistics is the last frontier .Take the internet . No one’s making money on the internet because they haven’t figured out how to handle the logistics , service and cost portion , which allows them to lower the cost and still provide a service . And that’s why these internet companies are having a very hard time meeting their logistical cost , which has a direct relationship to whether they’re profitable or not . 資料來源：Global logistics and supply chain strategies June, 2001 德日衰十年，企業照賺錢-企業身處經濟逆境，卻仍興旺成長的秘訣 抓緊財務 交貨-企業的核心競爭力 在電子商務中，交貨會成為企業可以真正和別人產生區隔的地方，會變成重要的「核心競爭力」。 交貨的速度、品質和反應能力很可能會成為決定性的競爭因素，即使在品牌似乎根深蒂固的地方，也是如此。 表二　受訪企業認為標竿企業最重要的指標 表三　全體受評企業各項指標平均得分 企業目的:創造價值 Holland－Value Added Logistics 截至九十二年第三季上市之各重要類股現金、約當現金與總資產比較表 企業競爭優勢 物流為重要的企業流程 美國物流協會(The Council of Logistics Management)對物流管理的定義(1986) 1. “the Process of planning, implementing, and controlling the efficient, cost effective flow and storage of raw materials, in-process inventory, finished goods and related information from point of origin to point of consumption for the purpose of conforming to customer requirements.” 美國物流協會(The Council of Logistics Management)對物流管理的定義(1998) 2. Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from point of origin to the point of consumption in order to meet customers’ requirements.” Logistics定義分析 效率與效能比較表 Logistics定義的中