lv广告分析.doc

THE ADVERTIISNG OF Louis Vuitton NAME:LISHU NUMBER:20080102057 Brand Type of Advertisement Resource The coutry The year of issue Louis Vuitton TV advertising /programs/view/YIg0H_gqoFI France March 15, 2008 Where will life take you This is not only a Louis Vuitton in the history of the first television commercials, but also the image of its TV advertising debut in China article. Ad copy What is a journey? A journey is not a trip. Its not a vacation. Its a process. A Discovery. Its a process of self-discovery. A journey brings us face to face with ourselves. A journey shows us not only the world, but how we fit in it. Does the person create the journey or does the journey create the person? The journey is life itself. Where will life take you? Louis Vuitton was founded in 1854, now part of the French post-production high luxury items Moet Hennessy LouisVuitton Group. Hundred and fifty years of Louis Vuitton brand has always been to advocate refined, quality, and comfortable travel philosophy, as the starting basis for the design.the name of Louis Vuitton has now spread throughout Europe as a symbol of the best travel products. The ad advertising production company is Ogilvy advertising companies of Paris. only 90 seconds in the length of time,all of the screen, all the lenses have consciously pull slowly. Ethereal background music while supporting the long, people like freezing, water, rainbow, hazy stunning views, there are sculptures of the characters deal with the general close-up shots as a movie, quiet, indifferent. In particular the ad copy is very simple but there are flavors. At the moment, where life will lead you go? , not to mention, the audience also knows, LV like you to think in such a problem. No doubt, in the film, LV assumed the role of Enlightenment. LV TV commercials, to fashion the art of philosophical thinking to glance the performance will also be stressed that the Chinese counterparts to have been a fashion show lifestyle concept fu