丹尼斯克小码匠.doc

编号：（ ） 丹尼斯克杯“营养与健康”学生创意大赛 产品设计计划书 目 录 一、创新食品简介··································2 二、产品描述······································2 三、构思··········································3 四、配方··········································3 五、丹尼斯克产品添加的目的和方法··················3 六、市场潜力······································3 七、价格/成本·····································3 八、营养成分评价··································4 九、生产过程······································5 十、包装形式······································5 十一、其它说明·····································6 题目： 小码匠 subject: Cute Blocky Fondant 摘要： 本产品名称为“小码匠”，是一种以豆浆和胡萝卜为主要原料的三层软糖，产品外形为圆柱形，下层金黄色，中层乳白色，上层是新颖的表情图案。产品与普通软糖不同之处在于不添加任何色素和香精，并且用发酵凝固的豆浆代替大部分的糖分，从而使产品具有高营养、低热量，外形美观等特点。产品的生产流程，主要基于对软糖和酸奶制作的改造和创新。考虑到对软糖产品的喜好，和家长对于儿童食品的重视，我们的目标顾客群体主要定位于儿童及青少年。 Abstract： The product ,cute blocky fondant , is a kind of three-layer soft candy which is mainly composed of soya-bean milk and carrot .The outlook is a cylinder whose middle layer is milk white while the bottom layer is golden ,and the surface is stamped with cute expressions. Our product differs from common kinds due to the excluding of pigment and essence and adopting fermented soya-bean milk instead of the sugar content, which guarantees it high nutrition and low calorie, what抯 more, the cute appearance. The production flow chart is innovated and reformed from the making of fondant and yogurt. Allowing for the children抯 preference for fondants and the parents?attention on food health, our product is mainly designed for children and adolescents. 一、创新食品简介（对其独特性以及市场运营和技术流程的可行性进行重点描述）： 本产品名称“小码匠”中，“码”代表着一粒粒可人的小糖果；“匠”代表着匠心独具的外表及内在营养。 本产品以软糖为模板，分上中下三层：中层是经过乳酸菌发酵并加入果胶的凝固豆浆，来解决普通软糖高能量，低营养的不足，而且发酵产生的乳酸菌素和乳酸分别可以起到抑菌和增加风味的作用；而下层凝胶中加入胡萝卜汁，来代替软糖中常用的色素和香精，美观的同时更加营养。此外，我们在产品的上层加入丰富的表情图案，使产品更具观赏性。 “小码匠”软糖不添加任何色素香精，低糖高营养，且其独特的外形特征，必定吸引不少消费者，市场潜力广阔。我们把产品定位于儿童和青少年，他们对于糖果类食品消费量大，且本产品价格适中，适合大众消费能力。1]。胡萝卜中还含有丰富的植物纤维，吸水性强，在肠道中体积容易膨胀，是肠道中的“充盈物质”，可加强肠道的蠕动，从而利膈宽肠，通便防癌。其中的木质素，可提高巨细胞的吞癌能力，能使体内的巨细胞吞癌细胞的活力提高2～3