TheLinguisticCharacteristicsandTranslationofAdvertisingEnglish语言学征及广告英语翻译.doc

The Linguistic Characteristics and Translation of Advertising English 课题(论文)提纲 1引言 1.1广告的历史 1.2 广告的分类 1.3 广告的作用 1.4 广告的定义 2 广告英语的语言特点 2.1词汇特点 2.1.1 广告英语的词汇特点 2.2.2使用大量的动词 2.3.3使用大量的形容词以及其比较级和最高级 3广告英语的修辞特点 3.1 明喻 3.2 暗喻 3.3 拟人 3.4双关 4 广告英语的翻译 4.1 直译 4.2意译 5 结论 The Linguistic Characteristics and Translation of Advertising English Abstract: As a way of propagating and transmitting information, advertising plays a vital role in the development of society and economy. Its function can not be underestimated. Advertising English is a special applying language when it compares with others such literary and technological languages. It has become indispensable of daily life because of its particular characteristics and charm. Along with china’s entry into the WTO and more business going international, English advertisement has gradually become a major tool for enterprises to promote exportations and to develop foreign markets. The paper starts with briefly introducing the history, definition, classification and functions of advertising. Then it mainly summarizes and analyzes major linguistic characteristics of the advertising English from lexical approach and rhetorical features. In the chapter four I briefly the translation approach. Finally, it shows the conclusion that people can understand well if they try to learn and master the features of advertising English. The paper aims to bring some enlightenment to the understanding of advertising language and get a better demand of English. Key words: Advertising; Advertising English; Linguistic characteristics; Translation 内容摘要 作为一种宣传和传播信息模式，广告在社会和经济发展中扮演着重要角色。广告的作用不容忽视。广告英语是一中独具特色的应用性语言。它同文学语言、科技语言等相比有许多不同之处。它独具的特点和魅力已成为人们日常生活中一个不可或缺的组成部分。特别是随着中国加入世贸组织及经济的全球化,广告英语更加重要，成为企业销售和发展外贸的重要工具。本文首先简单的介绍广告的历史、定义、分类和作用。然后归纳和分析广告英语在词汇方面的主要语言特点。然后介绍广告英语的修辞特点，另外简单的叙述了广告英语的翻译方法。最后得出结论：如果我们学习并掌握广告英语的语言特点，就能更好理解和欣赏广告英语。本文旨在为更好理解广告英语，提高英语水平带来一些启迪。 1.Introduction Advertising, just like its name implies, means publicize and transmit