CulturalDifferencesinChineseEngishBrandName’sTranslation英语专业毕业论文.doc

Cultural Differences in Chinese-English Brand Name’s Translation 课题(论文)提纲瘤丈傥 0.引言瘤丈傥 1.语言、文化及商标名称翻译间的关系瘤丈傥 1.1 文学综述瘤丈傥 1.2 语言和文化瘤丈傥 1.3 文化及商标名称的翻译瘤丈傥 2.商标名称翻译中文化差异的表现瘤丈傥 2.1 文化空缺瘤丈傥 2.1.1 词汇的不足瘤丈傥 2.1.2 语义的不足瘤丈傥 2.2 商标名称翻译中的文化冲突瘤丈傥 3.影响商标名称翻译中的文化因素瘤丈傥 3.1 不同的价值体系瘤丈傥 3.2 不同的消费心理瘤丈傥 3.3 不同的风俗习惯瘤丈傥 4.商标名称的翻译瘤丈傥 4.1商标名称翻译策略瘤丈傥 4.1.1直译瘤丈傥 4.1.2 音译瘤丈傥 4.1.3意译瘤丈傥 4.1.4 创造性翻译瘤丈傥 4.2 商标名称翻译策略之评论瘤丈傥 5.结论瘤丈傥 瘤丈傥 Cultural Differences in Chinese-English Brand Name’s Translation瘤丈傥 丈傥 Abstract：English and Chinese are two of the major languages in the world, reflecting two main cultures. It is well-known that language is a part of culture and is the carrier of culture as well. Language and culture cannot be separated from each other. Language would be meaningless without culture and the development of culture would be restricted by language. At the same time, translation is not only the bridge between different languages, but also the inter-cultural communication between different cultures. However, translators often encounter some barriers which are caused by cultural differences in the process of cross-cultural translating. This thesis attempts to explore the cultural differences and the cultural impact on brand name’s translation between Chinese and the Western countries through analyzing the characteristics of brand name’s translation. At the same time, the author gives more attention to the main factors of cultural differences: cultural vacancy and cultural clash. Furthermore, the author analyzes the great influence of cultural factors in the process of brand name’s translation. When translating, translators should adopt some proper and useful strategies to avoid the barriers caused by different cultural backgrounds. 瘤丈傥 Keywords ：language; cultural differences; cultural vacancy; cultural clash; brand name’s translation瘤丈傥 瘤丈傥 Introduction瘤丈傥 As the increase of international communication, the exported products have become one of the important windows to show the national c