外贸函电实务Chapter_Oe外贸函电写作介绍.ppt

Letterhead Generally, a letterhead will include the company logo, companys name, address, telephone number, fax number and email address, and the web address if available. Date 02/01/03 2002年1月3日 Chinese way 2003年2月1日 American way 2003年1月2日 British way Salutation If unsure to whom you should address a letter, you should use the following salutations: Dear Sir or Madam, When addressing a group of people, use one of the following salutations: Ladies and Gentlemen: Dear Sirs or Madams, Gentlemen:/Dear Sirs, (if all the readers are male) Ladies:/Dear Madams, (if all the readers are female) Body of a letter The body of a business letter typically has three paragraphs: ???????? 1.introductory paragraph ??????? 2.one or more body paragraphs 3.concluding paragraph Complimentary Close Yours faithfully,(Faithfully yours,) Yours sincerely, (Yours very sincerely,) Yours truly,( Very Truly Yours,) Capitalize only the first word in the complimentary close, and follow all phrases with a comma. Signature Company’s name Your signature typed signature (job title) 缩行式(Indented format) 封内地址和其他需要分行的地方的后一行,都比前一行缩进二格或三格。 信的正文,每一段的开始一行都缩进若干格。 平头式(Block format) 每一行都是从左边开始取齐,成一垂直线。 混合式(Semi-blocked format) 前两种格式的混合体。信的正文部分采用平头式，作者的地址、日期、结尾敬语及签名采用缩行式。 1. Prompt Responses Not responding promptly can leave an impression that you do not consider the senders e-mail of any importance. The electronic mailbox should be checked at least once a day and responses should be prompt, preferably within 24 hours. 2. Subject Field Be sure to fill in the SUBJECT, indicating clearly what the topic of the e-mail is, or your mail may be deleted as a junk mail. 3. Level of Formality Never assume a position of informality in your bus