比尔盖邦 竞投书英文.doc

Catalogue Part 1. Company Introduction Background…………………………………………….1 Present enterprise status analysis……………………………..2 1）Micro Environment Analysis………………………....2 2) SWOT Analysis.............................................................3 Part 2. Products Products Introduction........................................................4 STP Stratergy Analysis.....................................................6 Marketing Stratergy Analysis...........................................7 Product Stratergy....................................................................7 Brand Stratergy......................................................................7 Pricing Stratergy.....................................................................7 Distribution Stratergy.............................................................8 Promotion Stratergy...............................................................9 Part 3. Promotion Part Market Prediction Analysis...............................................9 Promotion Strategy Of the Trade Fair.............................10 Pre-fair………………………………………………….10 During the Fair…………………………………………11 Post-fair………………………………………………....11 3、 Design Of the Exhibition Stand…………………………12 Ⅰ． Company Introduction ⅰBackground 1、Company’s History and Development: Microhard Small House Appliance Co. Ltd was established in 2002 with 10 million dollars registered assets in Fuan town of Fujian province, covering 60,000 square meters. We originally have 500 staffs and some pieces of equipment from Japan. We set considering your life as our producing principle, and target mainly at some developed cities. Being popular among the consumers, we have got a rapid development during the past five years. In 2006, our sales have raised to 50 million RMB. The consumers at home and abroad have great faith in our products and we earn more than 20 million dollars per year. 2、Honorary Awards We have achieved a lot during the past five years, gaine