安德里兹苏州项目案例分析失败的原因研究-research on the causes of the failure in case analysis of andreez suzhou project.docx

华革理工大学研士学位论文第2/2 页 Abstractsrhc par 町 is composed of I\vo sef，monts: a ，e n al)时 KαneCi工 e: Andri/z βuzhou)、Pm;ect and a case al叫ySls r叩 rt called Andrilz (Suzhou) I牛伊ct_ A DisasterThe A且d但 (SuzhO l1) project is 由e firSI P叮ect handlcd hy Konecranc (China) ill 1997 1999，focusing 00 the se-、Pφ町 111il1 cr，袖Cs sold by Konecran皿 10 Andrit7 AG as industrial process cran，比s for Gold Hong Ye papcr milL Undcr the μPJ∞1 background ，也c case dcscrib凶the complete project progrcss fwm the bcginning of 耻 sales contrad 旧gning，subClo阳ctmg， crane manufacturing ，10 crane installation at site and 也e fmal acceptance by αustomer，w.i也 rul trollbl臼 and uncertaintics 由ring the projccl lifc cycle. Since almost nOne of thc project goal achievcd 由巴Andritz pmject is granted as a failure 10 KonecraneConsequently，the case analysis report a忧empl飞s 10 find the rcason 01 projcct fail旧毡Critcrio凶 are uscd 10 .，.叼luate th巳 P叫eci implementation objcctively. Scπle cxtemal andintemal facto盯， M ∞ soIidated then as key fact 町s lhat ca凶jng the project failurc. Wi由indu5归.ωmpetition molel，the extemal an巾is points out 阳lt the proje刘 ωvironment i5 rath，口ωugh for Konecrane in Andritz ca5e be伪U埠。 f great prcs沼lIJe fmrn giant p田 h臼， md supplier.η1e internal analysis evaluales Kon切 anc s global competitive strategy a effectivestrategy that contributcsωKonecrane s success in global m晦rkct. w?仙也e analy is ofbusines5umt c∞小cutHe 耐ategy and foreign market en盯m吐凶ιA deep叮 intemal amùysis discovers 由伽e project fai1ure actualIy comcs from a wrong dccisi。但m也mg in 严oject planning. A decision-making rrω-d.el is then pro严 sed \0 help make a be饥町 decision to prevent 也e projcct from failure. The Andritz p时ect embodies a poor str.础gy lmI丑剧创出ion tha\ resulting iuKonecrane s global strategy ineffective in this case.Key 呐。rds: crane. p.町éCI managemenl. competil四1，slralegy，Slr.础!?y implemenlalωn华东翠玉大学硕七学位论文第1页Case-Konecrane: Andritz (Suzhou) Project。另wn Jun Im!}iDwlthis 础e under the guidtmce oj Fr吃，(ea，-