财务管理毕业论文qdosy.doc

PAGE 摘　　要2008年，美国华尔街危机不仅迅速波及全球金融市场，而且已由虚拟经济向实体经济蔓延。受全球金融危机的影响，中国经济出现了增速放缓的现象，加上成本上升、效益下滑等因素，已影响到部分企业的投资意愿和能力，进而对消费增长构成制约。受金融危机的影响，啤酒行业受到的一定的冲击，怎么应对金融危机，成为中国啤酒行业所共同要面对的问题。本文首先介绍研究的背景和意义，金融危机的相关理论，2008年金融危机发生的原因，金融危机对啤酒行业的影响，然后运用SWOT分析法分析金融危机对燕京啤酒（三孔）有限责任公司的影响，说明受金融危机影响燕京啤酒（三孔）存在的问题，最后说明燕京啤酒（三孔）有限责任公司应对金融危机的策略。旨在帮助啤酒企业走出危机困境，使企业能够更好的发展。关键词 金融危机；影响；啤酒行业；SWOTAbstractIn 2008, the Wall Street crisis is not only quickly spread to global financial markets, but also spread from the virtual economy has to the economic entity. With the global financial crisis, chinas economy has appeared slowing trend. The influence factors such as the rising cost and slide benefit, declining the willingness and ability of enterprise to invest and to restrict consumption growth form. With the financial crisis, the beer industry is certainly impacted. As the Chinese common beer industry, how to deal with the financial crisis is a significant problem what we concerned.This paper introduces the background and significance of the study, the financial crisis, the relevant theory of financial crises in 2008, the financial crisis of beer, then with SWOT analysis of financial crisis yanjing beer limited liability company, the influence of financial crises that affect yanjing beer, the existing problems and yanjing beer limited liability company financial crisis coping measures. To help out of the crisis, beer enterprises can have a better development.Key words financial crisis influence beer industry SWOT目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc264100562 摘要 PAGEREF _Toc264100562 \h I HYPERLINK \l _Toc264100563 Abstract PAGEREF _Toc264100563 \h II HYPERLINK \l _Toc264100564 HYPERLINK \l _Toc264100566 第1章 绪论 PAGEREF _Toc264100566 \h 1 HYPERLINK \l _Toc264100567 1.1 研究的背景和意义 PAGEREF _Toc264100567 \h 1 HYPERLINK \l _Toc264100568 1.1.1 研究的背景 PAGEREF _Toc264100568 \h 1 HYPERLINK \l _Toc264100569 1.1.2 研究的目的和意义 PAGEREF _Toc264100569 \h 2 HYPERLINK \l _Toc264100570 1.2 国内外的研