××橱柜公司的营销创新探析.doc

毕业设计（论文）题目： ××橱柜公司的营销创新探析 ××橱柜公司的营销创新探析摘要在高度同质化时代，品牌、渠道、促销等营销策略已为每个企业熟悉。但××橱柜公司通过营销策略的创新，赋予企业旺盛的生命力，创造出独特的客户价值，为××企业的发展提供了持久的竞争优势。由此可见，成功的营销创新是锻造××企业核心竞争力的关键。本文主要探析××橱柜公司所经营的成功营销创新的经验包括品牌策略、渠道模式、促销方式、社会营销；始终秉承以“追求完美”为企业精神，不断要求产品精益求精，在消费者中树立优良的企业形象。明确指出××橱柜公司的营销策略的变革创新是取胜市场的关键。结合当今新经济市场的环境背景下，消费者日益提高的生活水平和受股市及房价下挫的影响下，为了使××橱柜的增长率不要过多的受到阻碍。应此我认为，××橱柜公司过往的营销创新策略尽管值得我们借鉴与学习，可是通过分析和总结××的营销创新策略，××橱柜公司的营销策略还可进一步的完善，使其更具推广的意义。关键词：××橱柜；营销策略；创新；完善与推广 STUDY ON MARKETING INNOVATION OF OPTIMA KITCHEN COMPANYABSTRACTAt a high degree of homogenization time, brand, channel, promotion and other marketing tactics have been familiar for each enterprise. However, Optima carries out innovative marketing strategy and create a unique customer value, That gives sustainable competitive advantages for Optima. This shows that the success of marketing innovation are forging OPTIMA company’s core competitiveness.This paper mainly discusses successful marketing innovation experiences of Optima, including its brand strategy, channel mode, promotion methods, social marketing, its enterprise spirit of “pursuit of perfection”, its habit of improving product, and good enterprise image. Clear that the OPTIMA cabinets companys marketing strategy for transformation and innovation is the key to win the market.Combined with todays new economy against the background of the market environment, In response to this in my opinion, the OUAPI Company’s past marketing innovation strategy even though we should learn from and study, However, through analysis and summary of the OUAPI Group Marketing Innovation Strategy, the EU sent the companys marketing strategy cabinets can also be further improved to make it more to promote the significance of.Key words: OPTIMA of cupboard； Marketing Strategy； Innovate；Improvement and Generalized目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc230056615 1 绪论 PAGEREF _Toc230056615 \h 1 HYPERLINK \l _Toc230056616 1.1 研究背景及意义 PAGEREF _Toc2300566