中远集装箱运输有限公司的电子商务战略分析.doc

PAGE PAGE 14 NUMPAGES 15 NUMPAGES 15 PAGE 14 PAGE 14 PAGE 14 PAGE 14PAGE PAGE 14 第 页COSCO Container Lines Strategic Analysis of e-commerce中远集装箱运输有限公司的电子商务战略分析Abstract: With the rapid development of information technology, the Internet can be widely used and has kept on improving, the impact of enterprise marketing management of traditional ideas and models, the general consumer goods, industrial or Yuanrancailiao, and other bulk commodities, are quietly taking Into the e-commerce. E-commerce is an irresistible momentum, changing the mode of economic profit and operating mode. COSCO Container Transport Co., Ltd. as the worlds leading integrated container shipping service providers in a planned and organized the implementation of e-commerce, improve efficiency, reduce production costs, will greatly promote the comprehensive competitiveness. In view of the COSCO Container Transport Development Co., Ltd., discussed the role of conducting e-business, COSCO had a set of e-commerce strategy SWOT analysis on how to carry out a number of e-commerce to explore.Key words: e-commerce, COSCON, case studies, business-to-business marketing, SWOT analysis.摘要：随着信息技术的飞速发展，因特网得以广泛应用和日益完善，冲击着企业市场营销管理中的传统观念和模式，无论是一般日用消费品，还是工业原燃材料等大宗商品，都悄然走进电子商务。电子商务正以不可阻挡的势头，改变着经济的利润模式和运行模式。中远集装箱运输有限公司作为全球领先的综合集装箱航运服务供应商，有计划有组织地实施电子商务，提高工作效率，降低生产成本，将会极大地促进综合竞争力的提高。针对我国中远集装箱运输有限公司的发展现状，论述了开展电子商务的作用，进行了中远集电子商务战略SWOT分析，就如何开展电子商务进行一些探讨。关键词：电子商务，中远集运，案例分析，企业间营销，SWOT分析。目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc218939432 1、Introduction PAGEREF _Toc218939432 \h 3 HYPERLINK \l _Toc218939433 2、Case Study PAGEREF _Toc218939433 \h 3 HYPERLINK \l _Toc218939434 2.1、E-commerce and business-to-business marketing PAGEREF _Toc218939434 \h 3 HYPERLINK \l _Toc218939435 2.2、COSCO-profile e-commerce PAGEREF _Toc218939435 \h 3 HYPERLINK \l _Toc218939436 2.3、COSCO set of e-commerce strategy SWOT Analysis PAGEREF _Toc218939436 \h 4 HYPERLINK \l _Toc218939437 2.3.1、The advantages PAGEREF _Toc218939437 \h 4 HYPERLINK