BusinessCultureandStrategy全.doc

Business?culture?and?strategy ????作者：admin?????[ 2009-05-25 08:05:12 ]?? ????点击数：2 【字体： 大 中 小】 自动滚屏（右键暂停） ? With economic development fast, the business market becomes normal and mature more and more. The company who may success in a industry must have some special characteristics, such as innovation ability, advanced technology and management, unique business culture and strategy to form core competitiveness. Nevertheless, some characteristics such as technology and management way may be followed by others soon. But the business culture and strategy can not be copied difficultly. What is more, the business culture and strategy becomes one key successful factor for lots of famous companies as well as J D Wetherspoon. In the report, I will analyze the subject of business culture and strategy with a case of J D Wetherspoon. The report includes five parts of contents: analyzing external environment of J D Wetherspoon, explaining organizational culture of J D Wetherspoon, analyzing business strategy of J D Wetherspoon, how to change strategy with different environment and why choose an organization of J D Wetherspoon as case. Section 1: External environment of J D Wetherspoon 1.1 the content of external environment Every organization faces one complex social, technological, economic, political and legal factors which have affected its operation and behaviors severely. J D Wetherspoon found in 1979 experienced different outside environment. Some outside resource does certain positive affect to the company. During the 1980s and 1990s the company mainly relied on organic growth by acquiring suitable sites to gain competitiveness. For good site may gain more attention from consumer, supplier and other relative subjects. Of course, social environment also largely influence the company’s strategy as well as economic and technological environment. For example, with the restrained social policy, that pubs cannot be seen to be encouraging binge drinking and the consequent anti